Early detection is critical to managing bushfires before they cause widespread devastation.

Feel free to contact us today.

exci pty ltd

ACN 633 824 852 Kon-Tiki Business Centre, T1.404, 55 Plaza Parade Maroochydore, QLD 4558




Australia: 1300 903 940 international: +61 497 803 276

exci detects bushfires and alerts authorities
automatically within minutes after ignition


Why we have this policy for exci and exciMap

exci is all about helping people and their communities. Our business is about detection, assessment and mapping of wildfires but our concern for people extends to the protection of personal information and beyond. We collect and store only the information we need (geographic area and entity) to provide you with a rapid notification when a fire has started that is relevant to you.


We do use cookies, but only session cookies and cookies for Google Analytics (the ones mentioned in the next section) because that’s more or less how the Internet works. If you don’t want these delicious baked scripts, then you need to block cookies on your browser. Please realize that this may prevent web pages from working as they are supposed to.

Visitor Tracking

Google Analytics does grab your IP address and there-by lets us see where people using our service are located. We don’t save lists of IP addresses or any other data that Google scraps from you. We may occasionally store summarized data on user locations and duration of use. We use that information to make sure that our service has a good chance of serving your needs.

Data Storage and Use

We store your data in a few different places and use it in a couple of different ways.

If you register with the site, we will store your name and email address and organization and maybe the branch/office at which you work. If you want SMS alerts from exciMap then we’ll store the phone number you give us for your device. If you sign up for email notifications, we will send you emails about the fire incidents that we detect in your area of interest. The frequency of which depends on the activity on your section of the exciMap.

Honestly, we do absolutely nothing surprising or radical with your info. We use your email address and phone number to send you notifications. We send you emails (rarely) about updates to our terms and conditions or changes to our services. We’ll occasionally ask you for feedback or compliments. We send emails through Amazon Web Services (AWS), we host our emergency incident database on AWS, and all our work happens on highly secure cloud assets.

We don’t share your data with anyone.

We go to maximum effort to keep your data secure and only ever look at it to solve technical problems that you might have.

Are you courious about your data?

Send us a note at info@exci.ai if you:

  • want to see what we’ve got on you;
  • want to ask us not to sell your data
    • (easy – we would not think of selling it anyway);
  • think our data about you is incorrect (we’ll do our best to fix it); or
  • if you want us to do a very elaborate data checking exercise.
    • we may charge you a reasonable amount to cover our time, unless billing you is illegal.

Your right to be deleted

If you want every piece of information that we have about you to be deleted, just send us an email at info@exci.ai and we’ll accommodate you. There is an important exception here. We cannot delete your purchase history (or that of your organization) because the taxman will be upset. If you ask to be deleted, you won’t be able to access our maps anymore. We’re not being rascals here, it’s because we need your email address, so we know you’re part of a paid-up organization and that you’re allowed to access our intelligence.

Payment details

When your organization subscribes to our service, we keep only information that tells us which organization you belong to.

Our operations system doesn’t track anyone’s or any entities payment details; those are kept elsewhere by our accounts staff.

Email Marketing & Newsletters

If you sign up to our newsletter, we will, infrequently, send you some information that we think will interest you. You can unsubscribe at any time by clicking the unsubscribe button that we provide in each of these emails.

We don’t use a third party to send you emails and we don’t collect statistics on whether you read any of our emails.

Social Media

We use social media in moderation to promote our service and our achievements. We try not to push our off-beat and self-aggrandising opinions into the world. If you talk to us in our Forum and we become familiar with you, we might find you on LinkedIn or Twitter and say hello. You can ask us to be less friendly if you wish and we will, of course, respect your boundaries.

You are not required to follow our social media accounts and we won’t ask our employees to bother you in the service of us.

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We might occasionally tweak this policy, so ‘y’all come back from time to time’ to see if anything is different. This version is current as at 30 June 2022.